Beyond Behavior — Could Nockwood be used as an ethical or moral compass?
What is it? Confirmation bias? Cognitive dissonance? Some profound alignment between the suits of the Nockwood cards and all other human...
The methodology for diagnosing a brand and developing a behavioral strategy
I'm calling this the 'old road' reading method as it can be used to identify the path that the brand is currently on and reveals a number...
The 'Mary' Method (updated) personal readings
Many years ago, when I still lived in Barnes, London, I spent about a year and a half looking after my Grandmother who, in her elder...