NOCKWOOD

Nockwood a framework for almost everything.

I’ve always talked about the discovery of the Nockwood cards as an exploration of human behavior. The archetypes were designed to provide a framework for understanding and discussing behaviors of both brands and individuals. T...

This was the first real presentation of the "Magical Instincts" workshop.  We had a totally oversold event where people were literally bashing down the door to get in.   I hope not too many people were disappointed.  

Amazing group of people who all...

People seem to really love the weekly readings for the Nockwood cards.  Every week it seems to resonate with people.  I love the enthusiasm I'm hearing for this.  This week I was also asked to do an interview for "Creativity Matters" a blog for planners and strategists...

I find the traditional 12 Jungian archetypes limited.(There I said it!). They are too predictable and every brand has become far too comfortable with their archetype.  What was once used as a filter, or a lens through which brands became focused, has become a re-enforc...

I just came back from a wonderful evening at the Rubin Museum from a talk by A.T Mann and Schuyler Brown called “The future of the Feminine”.

A well-crafted conversation to a primarily female audience (unfortunately) that explored many aspects of an...

“And the three (are): Will, Thought, and Life. And the four powers are: Understanding, Grace, Perception, and Prudence. Now it is Grace which dwells in the Light Aeon Armozel, who is the first angel. And three other Aeons are with this Aeon: Grace, Truth, Form. And the...

I'm not going to apologize for this post.  It's different.  Some will find it useful...others will not.  In some ways it's not practical. In others it is everything about how the cards can be used. 

This builds on my previous post on meaning, which was a...

The new reading method is working wonderfully.  When you change the order of the suits a lot of things start to fall into place.  I spoke to Graham Wood and we are going to see what the cards look like if we change the colors of the 'spades' suit to green and the color...

As mentioned in my last post 'Finding a Nockwood card to represent a person or a topic', I've been looking for a method or 'spread' that allows for a reading around a specific topic.   

This 'spread' includes elements from "social intuitionalism" that I descri...