Brand tarot for the modern strategist

Forget the 12 tired Jungian archetypes. The Nockwood Behavioral Archetype Deck distills decades of brand strategy and psychology into a fresh, flexible framework.

This starter kit helps users:

Uncover primary and latent brand identity and behaviors.

Clarify positioning and actions.

Generate communications ideas through archetypal tension.

You will receive:

A working deck with bold visuals.

A poster-sized 'key' organizing the 6 fundamental human motivations and the origin of the 36 behavioral archetypes.

An instruction manual for how to use the cards for readings and brand diagnostics.